Slice expands beyond shopping to offer consumers more utility from email inboxes

PALO ALTO, Calif.—November 24, 2014—Slice, the company known for its popular shopping and package tracking app, today announced that it has acquired Unroll.Me, the service that lets consumers mass unsubscribe to emails and consolidate promotions and newsletters into one daily digest.

header-logoWith the acquisition, Slice embarks into new territory.  The company’s flagship app, Slice, makes online shopping smarter by organizing valuable shopping data from inboxes, while Unroll.Me offers an elegant solution to eliminating inbox clutter caused by promotions, newsletters and spam.

“Slice and Unroll.Me are attacking the same problem—our inboxes are so cluttered that it’s nearly impossible to find the information that’s important,” says Scott Brady, chief executive officer at Slice.  “We started with shopping, but we are not finished making email useful again.”

Based in New York City, Unroll.Me was founded in 2011 by Josh Rosenwald and Jojo Hedaya, who met while studying abroad in high school. Introduced by a teacher who recognized they were the only two in the program with BlackBerrys, Rosenwald and Hedaya were young entrepreneurs working on separate projects. A frustration with e-mail brought them together to build Unroll.Me.

Unroll.Me co-founders Jojo Hedaya (l) and josh Rosenwald (r).
Unroll.Me co-founders Jojo Hedaya (l) and Josh Rosenwald (r).

“Like many people, we would often complain about how frustrating it is to communicate and connect via email,” recalls Rosenwald.  “Our inboxes were overloaded with junk and we realized if we wanted the problem fixed, we had to do it ourselves.”

The first version of was a simple way to see all your subscriptions and get rid of the ones you didn’t want, in one click. After a small beta to friends and family, Unroll.Me became a viral hit; quickly amassing over a million users, which the company refers to affectionately as “Rollers.”

“We instantly admired the Unroll.Me product—specifically its simplicity, immediate utility and the way sharing was built into the experience,” says Brady. “The team was even more impressive. Josh and Jojo are gifted entrepreneurs who have built a team and product that perfectly complement our mission at Slice, and together, we will significantly grow our business through new products that increase the utility of all the information in the inbox.”

About Slice

Slice is online shopping, smarter. Slice’s technology automatically identifies e-receipts within inboxes and extracts every data point about every purchase to create digital commerce products that delight consumers and create business value for partners. Slice is transforming online shopping and retail by unveiling never-before-seen digital commerce data via its APIs, information products and consumer applications.

Based in Palo Alto, CA, Slice is an independent, wholly-owned subsidiary of Rakuten. To learn more about Slice, visit