By Scott Brady, Founder and CEO, Slice

It’s with great pride and excitement that I announce that Slice has been acquired by Rakuten, one of the world’s largest and most innovative internet services companies.

When I started Slice with my Stanford GSB classmates and longtime business partners Eric Botto and Harpinder Singh, we had a vision that Slice would transform commerce by making all digital transactions smarter and simpler through the power of data. Rakuten—with its e-commerce, market research, financial services and travel businesses—fundamentally shares this vision and is already executing brilliantly on it. We couldn’t have found a better partner as we grow our business and product portfolio.

Joining forces with Rakuten now enables us to exponentially increase our ability to develop the technology and products to bring that transformative vision to life more quickly and at a scale beyond what we could achieve independently. The best part is that we get to keep doing what we’re doing, as a standalone business under the stewardship of the existing leadership team. It’s business as usual, with an unusually strong and talented partner.

Together, Slice and Rakuten are transforming the future of commerce, and the technology we have developed is an important part of Rakuten’s strategy to build a next-generation online services ecosystem. I’d like to take a moment to thank the Slice team, which comprises of the best engineers, product people and data scientists anywhere, as well as our investors: DCM, FLOODGATE, Innovation Endeavors, Lightspeed Venture Partners, NPD Group, Siguler Guff, Michael Birch and Rick Thompson; who have been critical to our success today and onward.