Until relatively recently, nearly every shopping transaction that took place in the U.S. involved a few key components: a space enclosed by four walls and a roof, also known as “a store”; tangible goods or services that were sold from within said store; and a proof of payment for the purchase of those goods or services, also known as “a receipt” – almost always printed in ink, on paper. This is the only form of shopping most of us knew for a long time. Then came the Web. Today, consumers spend $38 billion making online purchases in the U.S., a growing figure that’s up 12 percent versus a year ago. And it’s becoming more and more clear that online shopping is just the beginning.

Shopping norms are no more. In a world where up is now down and orange is the new black (we might have just made that up but we’ll see if it sticks), a contraption called an Android can be used in place of cash money as payment, merchants can attach a device called a Square to their a phones – so long as they’re “smart” – to accept payments on the spot, and stores have the audacity to suggest that you do without a good, old-fashioned paper receipt in favor of one you receive in your email inbox. Some say it’s madness. Others, including the shopaholics here at Project Slice, like to refer to it as progress.

The face of shopping is changing for the better as consumers select their own individual shopping experience, whether from behind a computer screen, while digging through the colorful finds at a local antiques bazaar or among the glitz and glamor of Rodeo Drive. Amid the wonderfully delightful chaos that now fuels the shopping experience, we see plenty of room for more creative opportunity, and a need to maintain order – if you can shop from anywhere, don’t you need one place to keep track of it all?

No matter where you choose to do your shopping, be it traditional brick-and-mortar shops or alongside the growing masses heading online, we see an opportunity to help make sense of the madness, by simplifying shopping and letting you focus on what’s important, like finding the perfect housewarming gift to make your daughter’s new apartment feel like home, rather than the minutia of seeing if that gift made it to her doorstep by moving day.

We’re in the middle of a transition, but with the right tools, everything will fall into place. Effortlessly.