Red vs. Blue: You Can’t Judge A Voter By His Playlist

As the presidential race heats up, the candidates are going to great lengths to endear themselves to their constituents. And apparently, nothing says “president” like good ole’ country music. Last month, President Obama’s Spotify playlist made headlines, revealing a list dominated by country tunes. And Mitt Romney followed suit this month by sharing a 19-song playlist called “On the Road” via his Facebook wall. Like Obama’s favorites, it was rife with country hits. This got us wondering about what types of music Republicans and Democrats are listening to these days and whether Obama’s and Romney’s musical pick reflected those of their voter base. So we took a look at what consumers were listening to in red vs. blue states and came to an unexpected conclusion: they’re more alike than they think and they’re not big country fans. Let’s take a closer look.

Not a single country song made the top 10 list of most purchased songs in either red or blue states. And the lone country song that made the list in swing states was Toby Keith’s “Red Solo Cup Artist,” though it was nearly at the bottom of the list. Meanwhile, Adele was a crowd pleaser across the board with “Set Fire to the Rain,” not surprising given that song’s massive international success. But that’s where the lists parted ways a bit. Apparently, Republicans think they’re sexier than Democrats – LMFAO’s “Sexy and I Know It” came in at number two in red states vs. seventh in blue states. Another thing they have in common is their love for Whitney Houston. No matter what their political affiliation, consumers downloaded her music in droves after hearing the news of her tragic death. Democrats and Republicans alike pledged to “Always Love You.” Swing states, however, would make no such commitment – similar to their mixed feelings when it comes to politics, they’re also hesitant to commit to bold statements in their songs. But in the end, all states “Found Love” (Rihanna) in almost equal measure.